By Craig on May 20, 2010 in Digital communication, Public relations, Social media, Strategic communication | 6 Comments
Whilst I don’t pretend to have any great insights on this matter, I was recently interviewed by British uni student Hayley McDonald (@HAYCMAC) on how social media is impacting on the practice of PR and how it is changing the way PR pros work, with the critical upshot being that making the right strategic decision, on a variety of levels, is more important (and, yes, more challenging) than ever.
By Craig on May 6, 2010 in Blog guests & critiques, interviews, Communication tactics, Digital communication, Public relations, Strategic communication | 2 Comments
The strategy driving what content goes on corporate websites needs to fit into the overarching organisational communication strategy, yet so wide-ranging and large can corporate websites be, that they sometimes seem to occupy their own ‘micro-climate’ where a unique approach, arguably, needs to be applied.
In this post, with the insight and assistance of a range of communication professionals – digital, SEO (search engine optimisation), marketing, public relations – I am going to outline a number of strategic and tactical elements to consider when utilising websites as an organisational communication mechanism.
