Comments on: Social media vs. living a life: who wins?

By: on_line_writer

on_line_writer — Sat, 08 Aug 2009 08:54:02 +0000

Hey again commain
Having another thought about your post.
I would recommend a simple little book by Leo Babauta Called The Power of Less. Power of Less, The: The Fine Art of Limiting Yourself to the Essential…in Business and in Life
This is basically a three way junction between time management, zen, and some demands of maintaining social media . More information is discussed on the authors blogsite.
http://zenhabits.net/ is a blog that claims to be a source of ideas and simple ways to be more productive, written by Leo Babauta. His is one of the top twenty blogs of the year, according to Time magazine

By: on_line_writer

on_line_writer — Thu, 30 Jul 2009 09:27:12 +0000

It depends on the ways and means you choose for your voice. Do you want to be a narrowcaster or a broadcaster.
In the terms of pr, are you working to influence the influencers, in which case you can be selective and work on a one-to-one basis. But if your game is the mass market, and you need your voice to reach the multitudes, then it takes sweat and time and good headcount.
John Kennedy’s team knew this. For his election campaign he broke his constituency into 480 differnet markets, and had to craft a differently finessed point of view for each of them. He didn’t do this alone, he had a team helping.
Same with Obama, he had teams of teams working the social media.
The point is you can’t do social connections alone, you need help. You can be godfather, but you need runers.
I think the Australian bid for the soccer world cup has the right idea, they have employed a go getter just to feed the social media – and create a buzz. Even then one person can’t do it alone, as the tipping point builds, more people will have to come on board.
So if you are a small individual worker, you can’t create a tsanumi by yourself, there isn’t enough time in the day no matter how much you splash around in the water.
But as a consultant, you can help your client see the light of day, and if numbers are their game, they need to put people at your desk to help you help their cause.
If you are a sole trader trying to sell your service I reckon that two hours a day spent on social media would give a reasonable ROI. Anything less you might be better handwriting letters to your aunts, asking for favours. Anything more and you need to seek help from trick cyclists.
Cheers

By: Susan Templeman

Susan Templeman — Tue, 07 Jul 2009 00:44:12 +0000

Well put Craig. Social media obviously has a role, but I’m temtped to put old fashioned face to face or at least voice to voice communcation first. In our desire to communicate with the masses, to have more friends on Facebook, more followers on Twitter or more hits on a blog, we probably sacrifice a deeper, more meaningful and influential conversation. Maybe we need to think about measuring our success at communication on quality, not quantity!

By: Greg Smith

Greg Smith — Sat, 04 Jul 2009 23:34:53 +0000

Craig. You have echoed my sentiments. There is must not enough time to do all this if you want a normal. Anyway, apart from getting some useful information (like how social media is ruining my social life) I find that all this really comes to naught. So what: people read my blog or my tweet. But what action do they take and does it influence their lives? Anyway, I’ve mastered to tools, so now I can teach them and let the younger generation worry about their time. I’m off for a bike ride and a (real) surf. This comment will be repeated at my blog: http://theprlab.blogspot.com. Catch you at @prlab