Comments on: Working in PR: an experienced in-house leader talks http://craigpearce.info/public-relations/working-in-pr-an-experienced-in-house-leader-talks/ Short-term pain for long-term gain Wed, 16 May 2012 10:47:00 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Craig http://craigpearce.info/public-relations/working-in-pr-an-experienced-in-house-leader-talks/comment-page-1/#comment-2475 Craig Sun, 04 Apr 2010 10:47:21 +0000 http://craigpearce.info/?p=449#comment-2475 Thanks Sharmin. Fully agree. This characteristic is one that separates the also-ran PR pros with those who truly add value. Arguably, you can say this about any profession. But PR pros need to represent the non-organisational perspective more than most. If anything, we need to get inside the head of those who disagree with organisations. It is not easy to present a dissenting perspective, but if we don't do it few others will. Without the dissenting perspective, there are two ramifications: - an organisation will not get to learn/improve/evolve - an organisation make make a move/decision that will not be in its own best interests, let alone those of its stakeholders. This may have wide ranging and far reaching implications (most of them negative). Thanks Sharmin. Fully agree. This characteristic is one that separates the also-ran PR pros with those who truly add value.

Arguably, you can say this about any profession. But PR pros need to represent the non-organisational perspective more than most. If anything, we need to get inside the head of those who disagree with organisations.

It is not easy to present a dissenting perspective, but if we don’t do it few others will. Without the dissenting perspective, there are two ramifications:
- an organisation will not get to learn/improve/evolve
- an organisation make make a move/decision that will not be in its own best interests, let alone those of its stakeholders. This may have wide ranging and far reaching implications (most of them negative).

]]> By: Sharmin http://craigpearce.info/public-relations/working-in-pr-an-experienced-in-house-leader-talks/comment-page-1/#comment-2318 Sharmin Wed, 31 Mar 2010 22:57:21 +0000 http://craigpearce.info/?p=449#comment-2318 Good post - I enjoyed reading it very much. I've been on both sides; agency and in-house and I agree that it's counterproductive to tell people what they want to hear. What sets us apart is our ability to take a step back and provide counsel - so stand by your logical and unbiased advice. Good post – I enjoyed reading it very much. I’ve been on both sides; agency and in-house and I agree that it’s counterproductive to tell people what they want to hear. What sets us apart is our ability to take a step back and provide counsel – so stand by your logical and unbiased advice.

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