Comments on: What it takes to work in public relations: the agency perspective

By: Anonymous

Anonymous — Sat, 25 Jun 2011 04:40:00 +0000

Pardon me sir, im in my first yea of college just getting my general-ed out of the way, but im insanely attracted to PR. Now my situation is that i do not know where to start. Do i try to hitch an internship at a firm, while attending school? and can i specialize in one aria of PR, such as music? The passion to thrive within PR is abundant, i’m just having trouble looking for that first stepping stone. would you have any words of wisdom?

By: Six of the best: PR and marketing insights | Public relations and managing reputation

Wed, 20 Oct 2010 07:34:32 +0000

[...] White, a highly respected PR pro from Howorth, offered a different perspective on the necessity of having social media skills to work in PR than the Talent2 perspective, with both being well worth reading. Laura [...]

By: Craig

Craig — Mon, 06 Sep 2010 06:30:12 +0000

Good thing both in-house and agency exist to satisfy us Gemini-like PR pros. Thanks for sharing your experience, Ruth.

By: Ruth Seeley

Ruth Seeley — Sun, 05 Sep 2010 21:34:45 +0000

In-house PR can be quite a shock to the system for those coming from an agency background, and if you love the variety of agency work, I’d advise thinking long and hard before being seduced by the (usually 20% in Canada, anyway) premium for comms professionals. You really need to be sure the organization you’re going to work for considers communications a C-suite priority – otherwise, the office politics and the meeting madness will kill you. I don’t regret ‘going corporate’ – it gave me an amazing perspective on the demands on corps comms folks with whom I’d dealt as clients when working for an agency. But I’d never do it again. I thrive on challenges and variety – individual client groups within the same organization don’t provide that for me.

By: Working in PR: an experienced in-house leader talks | Public relations and managing reputation

Tue, 23 Mar 2010 09:44:55 +0000

[...] previous posts in this series, Graham White gave an PR agency perspective, whilst Richard Whitington and Di Treble gave a PR recruiters’ perspective, on [...]

By: Laura Fayers-Pooley

Laura Fayers-Pooley — Tue, 16 Mar 2010 23:22:40 +0000

Hi Craigs,

I believe there is certainly a risk in specialising too early (in terms one’s age) and too soon (in terms of years into one’s career).

I started as a generalist in-house for a NFP, then moved in-house government science agency, and now work as a consultant at Fenton Communications. I’m certainly not ready to develop a deep specialisation in terms of skills set, however I am really enjoying my industry/sector focus on sustainability and social justice.

By: Craig

Craig — Fri, 12 Mar 2010 04:01:44 +0000

That must be the problem with my career then, Craig – I am considered a generalist, rather than a specialist!

But you know what? I wouldn’t have it any other way. I don’t subscribe to the specialist notion. Certainly, if you are in-house and leading a team, if think you MUST be a generalist, adept at a variety of tactical and strategic functions.

On a personal and a professional basis, too much specialisation sounds boring. What does everyone else think?

By: What it takes to work in PR « White Spirit

What it takes to work in PR « White Spirit — Fri, 12 Mar 2010 03:59:17 +0000

[...] What it takes to work in PR 12 03 2010 A recent interview I did with Craig Pearce on the topic of what it takes to work in PR has been published on his blog – here is the article. [...]

By: Craig Badngs

Craig Badngs — Fri, 12 Mar 2010 03:41:19 +0000

I have worked with Graham before and he is a someone who has deep insights about the industry. Something I’d like to add to what he’s said is that while it is important to have fairly broad PR skill set across a variety of functions it is important to develop a deep specialisation or knowledge in a particular area of PR. Ths could be media, financial, events, corporate, CSR, digital, and the list goes on.