Comments on: Website communication: getting the strategy right http://craigpearce.info/public-relations/website-communication-getting-the-strategy-right/ Short-term pain for long-term gain Wed, 16 May 2012 10:47:00 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Craig http://craigpearce.info/public-relations/website-communication-getting-the-strategy-right/comment-page-1/#comment-3064 Craig Sat, 08 May 2010 10:53:36 +0000 http://craigpearce.info/?p=546#comment-3064 Greg Matusky, on a post in LinkedIn, sad this: appreciate your thoughts. I own a PR firm outside Philadelphia and wanted to give you my insights--for better or worse. Personally, I think the corproate web site has lost much of its value and could soon become extinct. Social media provides so many more engaging ways to seed information out into the market place and connect with customers, partners, investors and industry channels. In the future, I see web sites being transformed into social media sites, where content is key to gaining audience and voice in the marketplace. In fact, we are counseling many of our clients to build web sites on blogging infrastructure. For others, we are slowly converting their sites into blogs. For still others we are recommending that their sites be delivered as IPad and IPhone apps....that are fully integrated with social media. Most corporate sites today are brochureware--a necessary evil in doing business. Whereas social media can be the very instrument for doing business. Where is it all going? The following post on my blog got more response than anything I have ever written. It explains how content is a corporations most valuable marketing assets--web sites can't possible distribute these assets as easily and elegantly as social media.... http://blog.gregoryfca.com/2010/04/hottest-new-job-in-public-relations.html My response was this: A really interesting perspective, Greg. Thanks for sharing. Others, you should read Greg's post. I don't know whether to entirely agree with you, but purely because I don't feel confident in making a call right now, rather than thinking you are wrong as such. Meerman Scott doesn't seem to agree with you and with the power of SEO currently on the corporate website side, it seems to me anyway, I think the latter has the power to still win the 'battle'. Clearly, however, it doesn't have to be either/or. Both social media and the website can be integrated to gain a stronger result. One aspect of your post I entirely disagree with, though, is when you say the cheif content officer should 'think like a marketer'. That is handing a match to a pyromaniac. The public relations professional, with their chief concern of satisfying the needs of both an organisation and its stakeholders, not just making money (which is the priority of marketers), is clearly the more strategic option. Well, in my view anyway! Greg Matusky, on a post in LinkedIn, sad this: appreciate your thoughts. I own a PR firm outside Philadelphia and wanted to give you my insights–for better or worse. Personally, I think the corproate web site has lost much of its value and could soon become extinct. Social media provides so many more engaging ways to seed information out into the market place and connect with customers, partners, investors and industry channels. In the future, I see web sites being transformed into social media sites, where content is key to gaining audience and voice in the marketplace. In fact, we are counseling many of our clients to build web sites on blogging infrastructure. For others, we are slowly converting their sites into blogs. For still others we are recommending that their sites be delivered as IPad and IPhone apps….that are fully integrated with social media. Most corporate sites today are brochureware–a necessary evil in doing business. Whereas social media can be the very instrument for doing business. Where is it all going? The following post on my blog got more response than anything I have ever written. It explains how content is a corporations most valuable marketing assets–web sites can’t possible distribute these assets as easily and elegantly as social media…. http://blog.gregoryfca.com/2010/04/hottest-new-job-in-public-relations.html

My response was this: A really interesting perspective, Greg. Thanks for sharing. Others, you should read Greg’s post.

I don’t know whether to entirely agree with you, but purely because I don’t feel confident in making a call right now, rather than thinking you are wrong as such. Meerman Scott doesn’t seem to agree with you and with the power of SEO currently on the corporate website side, it seems to me anyway, I think the latter has the power to still win the ‘battle’.

Clearly, however, it doesn’t have to be either/or. Both social media and the website can be integrated to gain a stronger result.

One aspect of your post I entirely disagree with, though, is when you say the cheif content officer should ‘think like a marketer’. That is handing a match to a pyromaniac.

The public relations professional, with their chief concern of satisfying the needs of both an organisation and its stakeholders, not just making money (which is the priority of marketers), is clearly the more strategic option.

Well, in my view anyway!

]]> By: PR needs to work harder at website communication opportunities | Public relations and managing reputation http://craigpearce.info/public-relations/website-communication-getting-the-strategy-right/comment-page-1/#comment-3036 PR needs to work harder at website communication opportunities | Public relations and managing reputation Thu, 06 May 2010 11:28:48 +0000 http://craigpearce.info/?p=546#comment-3036 [...] too much emphasis on social media instead of corporate website content. The next post will feature strategic and tactical insights and tips on this topic from a panel of global [...] [...] too much emphasis on social media instead of corporate website content. The next post will feature strategic and tactical insights and tips on this topic from a panel of global [...]

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