Comments on: Two-way symmetrical communication helping achieve business objectives http://craigpearce.info/public-relations/twoway-symmetrical-communication-helping-achieve-business-objectives/ Short-term pain for long-term gain Fri, 17 May 2013 04:21:00 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Adedamola Jayeola http://craigpearce.info/public-relations/twoway-symmetrical-communication-helping-achieve-business-objectives/comment-page-1/#comment-11454 Adedamola Jayeola Thu, 02 Aug 2012 14:00:00 +0000 http://craigpearce.info/?p=1972#comment-11454 Interesting thought-pattern. Personally, I wished the oil companies in the Nigerian Niger-Delta region would access this. Before now, the trend was to ignore the high value, high interest stakeholders (especially the host communities) ever since crude oil was first discovered in Nigeria in 1956. Coupled with corruption in corporate governance, it had been a free-ride for the oil companies as CSR as a stakeholder engagement tool meant next to nothing. This is what has led to the militancy and the youth restiveness of that region of today, an occurrence effective strategic pr could have managed. However, proactive alertness on the oil companies' part and also more people-oriented and less selfish leadership is producing a paradigm shift witnessing greater show of corporate responsibility in the past decade, a far cry from what obtained years before. Interesting thought-pattern. Personally, I wished the oil companies in the Nigerian Niger-Delta region would access this. Before now, the trend was to ignore the high value, high interest stakeholders (especially the host communities) ever since crude oil was first discovered in Nigeria in 1956. Coupled with corruption in corporate governance, it had been a free-ride for the oil companies as CSR as a stakeholder engagement tool meant next to nothing. This is what has led to the militancy and the youth restiveness of that region of today, an occurrence effective strategic pr could have managed.

However, proactive alertness on the oil companies’ part and also more people-oriented and less selfish leadership is producing a paradigm shift witnessing greater show of corporate responsibility in the past decade, a far cry from what obtained years before.

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