Comments on: Public relations: changing the world

By: Online content helping public relations manage reputation | Bluegrass Consulting: Grassroots Public Affairs

Fri, 23 Jul 2010 05:38:55 +0000

[...] of dialogue and engagement above all else, even James Grunig said there is a time and a place for two-way asymmetrical communication (i.e. communication taking place that maintains an organisation’s ‘power’ over [...]

By: Strategic communication with Facebook | Bluegrass Consulting: Grassroots Public Affairs

Fri, 16 Jul 2010 06:59:57 +0000

[...] on the other hand this is using two-way symmetrical communication purely to sell a product, rather than do the target audience any big favours. It is marketing [...]

By: Working in PR: 14 reasons why in-house kicks agency butt | Public relations and managing reputation

Thu, 03 Jun 2010 10:15:55 +0000

[...] the communication ‘show’, you are more likely to be able to prompt an organisation to implement two-way symmetrical communication, facilitating an organisation operating in a manner more in-line with its stakeholders’ needs and [...]

By: 10 ways in which social media is impacting on PR: ditz talks | Public relations and managing reputation

Fri, 21 May 2010 20:38:11 +0000

[...] It has accelerated and intensified the public relations and two-way symmetrical communication [...]

By: PR screws up: missing the main digital game | Public relations and managing reputation

Fri, 23 Apr 2010 08:35:50 +0000

[...] are going to, at some stage, have to acknowledge perspectives (maybe even on themselves…) other than their own. If they can’t do that, then how do they expect their stakeholders to take them seriously..take [...]

By: Where visual communication can help public relations in storytelling | Public relations and managing reputation

Thu, 08 Apr 2010 10:47:20 +0000

[...] is a visual technique used in high-level meetings (e.g. strategic PR or campaign planning sessions) which helps people ‘see what they mean’ or ‘see where their [...]

By: Is nationalism bad public relations? | Public relations and managing reputation

Thu, 18 Mar 2010 09:49:02 +0000

[...] multiculturalism and the sharing of power. As such, it is exclusive and not representative of two-way symmetrical communication, the most meaningful and resonant underlying theory of public [...]

By: What it takes to work in public relations: the agency perspective | Public relations and managing reputation

Thu, 11 Mar 2010 22:47:15 +0000

[...] James Grunig said in his earlier theory on PR, the fourth model was two-way symmetrical communication with our stakeholders – two way, participatory conversations. That’s so true today, and perhaps [...]

By: Why ex-journos (maybe) can make good PR bosses | Public relations and managing reputation

Thu, 11 Mar 2010 00:36:54 +0000

[...] to be educated on what constitutes public relations, including its strategic dimensions and its underlying academic rigour. And, secondly, they need experience in a hands-on capacity so they understand the tactical breadth [...]

By: Craig

Craig — Fri, 26 Feb 2010 19:57:43 +0000

Good points, Catherine. I think you are right when getting a totally equal relationship is admirable in aim, but unlikely in outcome. My personal take on it is that win-win, as you say, is the more realistic and we should be pretty happy with that, especially in a world that is run by shareholder representatives (e.g. CEOS et al) rather than by people’s representatives (e.g. governments).

Thanks for the thoughts.