Comments on: Public relations: changing the world

By: Kill information overload now so public relations survives | Public relations and managing reputation

Tue, 22 Nov 2011 23:15:38 +0000

[...] don’t think when Jim Grunig and colleagues thought up two-way symmetrical communication they would have conceptualised the internet and social media, for instance, [...]

By: Social media and public relations: epic fail or awesome opportunity? | Public relations and managing reputation

Tue, 15 Nov 2011 23:06:54 +0000

[...] practitioners see social media as ‘another marketing and promotion channel’ with less focus on two-way engagement, listening and collaboration. Thus, the unique benefits of Web 2.0-based social media and networks [...]

By: Building your proverbial PR zen garden « ZenPR

Building your proverbial PR zen garden « ZenPR — Wed, 09 Nov 2011 20:14:50 +0000

[...] is crucial! Be great with the basics: SMART objectives, solid research, strong writing skills, and effective two-way communication. It’s been said, but there is no substitute for hard work! Handle adversity with a calm, positive [...]

By: Craig Pearce

Craig Pearce — Fri, 05 Aug 2011 07:05:00 +0000

Angel I see no reason why the theory can’t work in the context you raised but I would need to have more detail. YOu raise a number of important characteristics of tw-way symmetrical comms, so you obviously have a good understanding of it. Really, the rest is up to you and your team! It all depends on the situation – the devil being in the detail…

By: angel

angel — Mon, 01 Aug 2011 11:36:00 +0000

im a college student and i am taking up AB communication. im currently working on our group thesis… and our topic is about the campaign that we will do on the welfarism of stray dogs. is it possible to use this theory? our objective is to find out what is the most effective production campaign that could
further extend the efforts of the local animal welfare here in our country., we are going to research first about the effective campaign that has been done, and we will make a production campaign after that. so that we can get an idea about what is the effective medium or things that people would like. on what i had read, two-way symmetric model emphasizes negotiation and a willingness to adapt
and make compromise.. soo do you think it is related?

By: Why isn’t making money a PR objective? | Public relations and managing reputation

Tue, 07 Jun 2011 23:53:15 +0000

[...] (i.e. product/sales/profit) KPIs, I can’t see how we can become more influential and achieve our two-way symmetrical [...]

By: Five great writers that inspire excellent PR | Public relations and managing reputation

Wed, 27 Apr 2011 00:22:45 +0000

[...] Public relations is about giving a voice to both organisations and their stakeholders. An implication of this is working and negotiating with society’s stakeholders. Another implication is about giving the marginalised a voice. This notion is even incorporated into public relations’ only Standard and it’s certainly integrated into PR’s dominant theoretical model. [...]

By: The cardinal sin of no acceptable Standard for public relations | Public relations and managing reputation

Tue, 19 Apr 2011 23:33:24 +0000

[...] I digress (again). The AA1000 SES encapsulates much of the two-way symmetrical communication approach to public relations, especially the power sharing, giving a voice to the marginalised and [...]

By: Public relations at critical evolutionary point | Public relations and managing reputation

Tue, 29 Mar 2011 22:36:44 +0000

[...] is fundamental to the most rigourous conceptual underpinnings of public relations, that of two-way symmetrical communication, which provides us with a light on the hill to guide our journeys and, sometimes, [...]

By: Issues management is inherent to all intelligent PR | Public relations and managing reputation

Sat, 26 Mar 2011 09:37:21 +0000

[...] on the relationship between an organisation and its stakeholders. This response is at the heart of two-way symmetrical communication, the primary theory that underpins and drives best practice public [...]