Comments on: Public relations and social media: an opportunity for…revolution? http://craigpearce.info/public-relations/public-relations-and-social-media-an-opportunity-for-revolution/ Better business and society Mon, 06 Sep 2010 06:30:12 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Public relations and social media: the revolution is being broadcast | Bluegrass Consulting: Grassroots Public Affairs http://craigpearce.info/public-relations/public-relations-and-social-media-an-opportunity-for-revolution/comment-page-1/#comment-1926 Public relations and social media: the revolution is being broadcast | Bluegrass Consulting: Grassroots Public Affairs Thu, 11 Mar 2010 00:04:13 +0000 http://craigpearce.info/?p=361#comment-1926 [...] full discussion of this article has appeared in a number of posts on Public relations and managing reputation and the PR [...] [...] full discussion of this article has appeared in a number of posts on Public relations and managing reputation and the PR [...]

]]> By: Craig Badings http://craigpearce.info/public-relations/public-relations-and-social-media-an-opportunity-for-revolution/comment-page-1/#comment-1432 Craig Badings Fri, 12 Feb 2010 04:24:30 +0000 http://craigpearce.info/?p=361#comment-1432 Craig, I have read Grunig's paper and he raises some pertinent points. In particular that "public relations should benefit organisations by helping them make decisions, develop policies, provide services and behave in ways that are accepted and sought out by their publics - thus increasing the organisation's revenue, reducing its costs, and reducing its risks." The bottom line is that he is strongly advocating the need for the PR profession to reposition itself as a strategic management discipline. I have to disagree with him though on one issue. He says that "reputations, images, brands....are what members of different publics think and say to each other, not something that organisations can create or manage" And sure while perception does drive reputation and image, these are brought about by the consequences of a company's behaviours which absolutely can be managed. Craig, I have read Grunig’s paper and he raises some pertinent points. In particular that “public relations should benefit organisations by helping them make decisions, develop policies, provide services and behave in ways that are accepted and sought out by their publics – thus increasing the organisation’s revenue, reducing its costs, and reducing its risks.”

The bottom line is that he is strongly advocating the need for the PR profession to reposition itself as a strategic management discipline.

I have to disagree with him though on one issue. He says that “reputations, images, brands….are what members of different publics think and say to each other, not something that organisations can create or manage” And sure while perception does drive reputation and image, these are brought about by the consequences of a company’s behaviours which absolutely can be managed.

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