Comments on: Issues management is inherent to all intelligent PR http://craigpearce.info/public-relations/issues-management-is-inherent-to-all-intelligent-pr/ Short-term pain for long-term gain Wed, 16 May 2012 10:47:00 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Craig Badings http://craigpearce.info/public-relations/issues-management-is-inherent-to-all-intelligent-pr/comment-page-1/#comment-3952 Craig Badings Tue, 13 Jul 2010 04:28:48 +0000 http://craigpearce.info/?p=615#comment-3952 Craig, I agree. Well thought through, holistic communication plans should have a two way element to them and in this way your 'issue sensors' should pick up, early, potential problems with your publics. The less you do the less you tend to have your finger on the pulse of what matters to your internal and external publics. The result is that you will receive forwarning of pending issues too late. One of our roles as PR professionals should be to identify macro and micro issues impacting your or your client's sector. In order to do requires setting up the relevant scanning and trends analytics. Done properly this becomes a sound advance warning system giving you time prepare adequately and hopefully hive off the issue at the pass. Craig, I agree. Well thought through, holistic communication plans should have a two way element to them and in this way your ‘issue sensors’ should pick up, early, potential problems with your publics.

The less you do the less you tend to have your finger on the pulse of what matters to your internal and external publics. The result is that you will receive forwarning of pending issues too late.

One of our roles as PR professionals should be to identify macro and micro issues impacting your or your client’s sector. In order to do requires setting up the relevant scanning and trends analytics. Done properly this becomes a sound advance warning system giving you time prepare adequately and hopefully hive off the issue at the pass.

]]> By: Craig http://craigpearce.info/public-relations/issues-management-is-inherent-to-all-intelligent-pr/comment-page-1/#comment-3943 Craig Mon, 12 Jul 2010 22:27:08 +0000 http://craigpearce.info/?p=615#comment-3943 It's a great topic, Sean: the relevance of employee communication to issues management. If you have any sources of information on this topic - please share! It’s a great topic, Sean: the relevance of employee communication to issues management. If you have any sources of information on this topic – please share!

]]> By: Sean Williams http://craigpearce.info/public-relations/issues-management-is-inherent-to-all-intelligent-pr/comment-page-1/#comment-3942 Sean Williams Mon, 12 Jul 2010 22:04:45 +0000 http://craigpearce.info/?p=615#comment-3942 Hi Craig -- I like this post because it puts paid with little effort the idea too often floated that internal communications is irrelevant to issues management. There's widespread agreement that effective crisis comms has an urgent internal component, but the idea of uncovering and potentially addressing threats prior to their realization has yet to reach far into employee communication. If the Grunig et.al. Excellence model is correct, symmetrical communication is very important to internal comms. Internal issues management would be an interesting alternative to the employee engagement canard that seems to take over internal communication. Issues from an external perspective need to be discussed with employees -- and that discussion should result in surfacing additional, potentially more dangerous issues with the internal constituency. Sean @CommAMMO Hi Craig — I like this post because it puts paid with little effort the idea too often floated that internal communications is irrelevant to issues management. There’s widespread agreement that effective crisis comms has an urgent internal component, but the idea of uncovering and potentially addressing threats prior to their realization has yet to reach far into employee communication.

If the Grunig et.al. Excellence model is correct, symmetrical communication is very important to internal comms. Internal issues management would be an interesting alternative to the employee engagement canard that seems to take over internal communication.

Issues from an external perspective need to be discussed with employees — and that discussion should result in surfacing additional, potentially more dangerous issues with the internal constituency.

Sean
@CommAMMO

]]> By: Ravi Sinha http://craigpearce.info/public-relations/issues-management-is-inherent-to-all-intelligent-pr/comment-page-1/#comment-3821 Ravi Sinha Fri, 09 Jul 2010 03:41:06 +0000 http://craigpearce.info/?p=615#comment-3821 Agreed Craig. Very thoughtful. Agreed Craig. Very thoughtful.

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