Comments on: Crisis communication, public relations and social media: stories from the front line http://craigpearce.info/public-relations/crisis-communication-public-relations-and-social-media-stories-from-the-front-line/ Short-term pain for long-term gain Sun, 05 Feb 2012 18:28:55 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Why isn’t making money a PR objective? | Public relations and managing reputation http://craigpearce.info/public-relations/crisis-communication-public-relations-and-social-media-stories-from-the-front-line/comment-page-1/#comment-10967 Why isn’t making money a PR objective? | Public relations and managing reputation Tue, 07 Jun 2011 23:34:20 +0000 http://craigpearce.info/?p=296#comment-10967 [...] This is despite the strident advocacy from PR pros for the use of social media in crisis communication. [...] [...] This is despite the strident advocacy from PR pros for the use of social media in crisis communication. [...]

]]> By: jenni beattie http://craigpearce.info/public-relations/crisis-communication-public-relations-and-social-media-stories-from-the-front-line/comment-page-1/#comment-3608 jenni beattie Sat, 26 Jun 2010 04:35:44 +0000 http://craigpearce.info/?p=296#comment-3608 Agree being prepared is critical and having a fundamental understanding of social media and how it can be integrated into your existing crisis comms plans. The recent US Kellogg's cereal recall is a case in point. Full article: http://bit.ly/cGpbif Cheers, Agree being prepared is critical and having a fundamental understanding of social media and how it can be integrated into your existing crisis comms plans.

The recent US Kellogg’s cereal recall is a case in point. Full article:
http://bit.ly/cGpbif

Cheers,

]]> By: Sean Williams http://craigpearce.info/public-relations/crisis-communication-public-relations-and-social-media-stories-from-the-front-line/comment-page-1/#comment-861 Sean Williams Fri, 04 Dec 2009 14:40:23 +0000 http://craigpearce.info/?p=296#comment-861 Craig (and Craig) -- the crux of crisis PR is that very decision as to whether to jump in or not; it seems like we all should accept the need to do so, based on the work of Dr. Tim Coombs here in the states and many others. But social media has complicated this process by opening the door to many potential voices and outlets. The lawyers generally want to preserve the option of saying nothing - their legal preferences notwithstanding, there will be times when staying out of the fray is necessary. However, these concerns are less sharp if organizations have built appropriate relationships in social media -- much as having mainstream media relationships helps in a crisis. It's the perceived loss of control that gives so many organizations pause. Once you "trust" your social media followers/related parties, you give up formal control of your messaging. As long as your say-do balance is positive, you'll be fine. If there's a disconnect, you'll be in trouble. Sean Craig (and Craig) — the crux of crisis PR is that very decision as to whether to jump in or not; it seems like we all should accept the need to do so, based on the work of Dr. Tim Coombs here in the states and many others. But social media has complicated this process by opening the door to many potential voices and outlets.

The lawyers generally want to preserve the option of saying nothing – their legal preferences notwithstanding, there will be times when staying out of the fray is necessary. However, these concerns are less sharp if organizations have built appropriate relationships in social media — much as having mainstream media relationships helps in a crisis.

It’s the perceived loss of control that gives so many organizations pause. Once you “trust” your social media followers/related parties, you give up formal control of your messaging. As long as your say-do balance is positive, you’ll be fine. If there’s a disconnect, you’ll be in trouble.

Sean

]]> By: Craig Badings http://craigpearce.info/public-relations/crisis-communication-public-relations-and-social-media-stories-from-the-front-line/comment-page-1/#comment-857 Craig Badings Fri, 04 Dec 2009 06:16:40 +0000 http://craigpearce.info/?p=296#comment-857 Like any crisis it comes down to being prepared and then doing the right thing. You can have all the tools at your disposal but it comes down to making a judgement call on key issues. For example it may not pay to dive into social media too early on some issues - often the readers will negate the negative coverage themselves. You need to decide when to get in and when to stay out. Touching every audience using different spokespeople and endorsers/third party experts is a great way of engaging with the market as Porter Novelli showed in the Pork case study. Like any crisis it comes down to being prepared and then doing the right thing. You can have all the tools at your disposal but it comes down to making a judgement call on key issues.

For example it may not pay to dive into social media too early on some issues – often the readers will negate the negative coverage themselves. You need to decide when to get in and when to stay out.

Touching every audience using different spokespeople and endorsers/third party experts is a great way of engaging with the market as Porter Novelli showed in the Pork case study.

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