Comments on: What public relations can learn from marketing http://craigpearce.info/marketing/what-public-relations-can-learn-from-marketing/ Better business and society Thu, 11 Mar 2010 22:49:09 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Gangan http://craigpearce.info/marketing/what-public-relations-can-learn-from-marketing/comment-page-1/#comment-771 Gangan Sun, 15 Nov 2009 06:56:57 +0000 http://craigpearce.info/?p=135#comment-771 As a marketer by training, and PR specialist by practice, I couldn't agree more with the premise of your argument. In PR practice, I draw on marketing skills often. Craig, while I agree with you in principle, there are many PR projects that have set objectives, and there are marketing campaigns which have intangibles in mind (e.g. building/strengthening brand) which can not be measured. While I've to be persuasive to get my PR peers to follow wider marketing objectives, I find it even more difficult to explain to marketers how PR works. As a marketer by training, and PR specialist by practice, I couldn’t agree more with the premise of your argument. In PR practice, I draw on marketing skills often. Craig, while I agree with you in principle, there are many PR projects that have set objectives, and there are marketing campaigns which have intangibles in mind (e.g. building/strengthening brand) which can not be measured. While I’ve to be persuasive to get my PR peers to follow wider marketing objectives, I find it even more difficult to explain to marketers how PR works.

]]> By: Davina K. Brewer http://craigpearce.info/marketing/what-public-relations-can-learn-from-marketing/comment-page-1/#comment-550 Davina K. Brewer Thu, 08 Oct 2009 20:19:39 +0000 http://craigpearce.info/?p=135#comment-550 There's a lot we can learn from other disciplines, advertising, marketing, PR and more. Integrating initiatives, having campaigns work together is what can spark ideas, drive messages. I really agree with you regarding applying Business goals and objectives. PR serves a business function, it's important to remember that. There’s a lot we can learn from other disciplines, advertising, marketing, PR and more. Integrating initiatives, having campaigns work together is what can spark ideas, drive messages.

I really agree with you regarding applying Business goals and objectives. PR serves a business function, it’s important to remember that.

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