The value of marketing in an economic downturn
By Craig on Jun 26, 2009 in Advertising, Marketing, Media relations, Public relations, Strategic communication | View Comments
‘Taking a positive approach and intelligent action to marketing in an economic downturn, with the attitude that it is an opportunity too good to miss, will lead to a stronger bottom line and greater brand profile and credibility…’
This is the beginning of an article that I wrote whilst with the very excellent business and technology public relations agency Howorth. It was syndicated to a number of publications, including Third Sector, where you can read it in full.
Among other topics/dimensions, the article discusses:
- what marketing initiatives deliver quick, meaningful wins
- the added focus on ROI in a recession
- why media relations gives excellent ROI
- getting the most out of advertising
- why a recession is an excellent time to build your brand and position it as a leader.
