Comments on: THE SHOCKING TRUTH OF PR (Part 1) http://craigpearce.info/marketing/the-shocking-truth-of-pr-part-1/ Short-term pain for long-term gain Sat, 28 Jan 2012 07:14:00 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Raymond http://craigpearce.info/marketing/the-shocking-truth-of-pr-part-1/comment-page-1/#comment-11181 Raymond Tue, 22 Nov 2011 04:27:00 +0000 http://craigpearce.info/?p=32#comment-11181 Thanks Craig for your comments. As a matter of fact, we PR practitioners are forced to link PR service directly to sales because it's the benchmark set by the overwhelming majority of  potential PR employers. What could we do but accept this? Thanks Craig for your comments.

As a matter of fact, we PR practitioners are forced to link PR service directly to sales because it’s the benchmark set by the overwhelming majority of  potential PR employers. What could we do but accept this?

]]> By: Craig Pearce http://craigpearce.info/marketing/the-shocking-truth-of-pr-part-1/comment-page-1/#comment-11180 Craig Pearce Mon, 21 Nov 2011 09:01:00 +0000 http://craigpearce.info/?p=32#comment-11180 Raymond, I would argue, and there are others that do too, that you can in fact link PR activity dirctly to sales. It just takes some careful, and not necessarily expensive, mechanisms to measure the impact. Of course, there is plenty of longer term brand impact that PR can achieve too and perhaps this isn't as easy to measure, but it is still quite possible. Look for Angela Sinikas in this blog and on the web in general and you'll find useful information on this topic. Fair point about a lot of in-house people doing integrated comms/PR not being that vocal in discussions on the web, Paul. It's left to agency types and academics to lead the conversations and the innovations. It's disappointing that there isn't a gretaer contribution from this sector of PR, but of course there are plenty of exceptions. The law of the jungle rules here, of course, as agency types need to keep a high profile to help get business, whilst academics are employed (i.e. paid) to lead the conversations - in-built incentivisation, if you like. Altruism isn't enough of a carrot, in many instances! Raymond, I would argue, and there are others that do too, that you can in fact link PR activity dirctly to sales. It just takes some careful, and not necessarily expensive, mechanisms to measure the impact. Of course, there is plenty of longer term brand impact that PR can achieve too and perhaps this isn’t as easy to measure, but it is still quite possible. Look for Angela Sinikas in this blog and on the web in general and you’ll find useful information on this topic.

Fair point about a lot of in-house people doing integrated comms/PR not being that vocal in discussions on the web, Paul. It’s left to agency types and academics to lead the conversations and the innovations. It’s disappointing that there isn’t a gretaer contribution from this sector of PR, but of course there are plenty of exceptions.

The law of the jungle rules here, of course, as agency types need to keep a high profile to help get business, whilst academics are employed (i.e. paid) to lead the conversations – in-built incentivisation, if you like. Altruism isn’t enough of a carrot, in many instances!

]]> By: Paul Roberts http://craigpearce.info/marketing/the-shocking-truth-of-pr-part-1/comment-page-1/#comment-11175 Paul Roberts Sat, 19 Nov 2011 15:11:00 +0000 http://craigpearce.info/?p=32#comment-11175 Hey Craig, good post as always - not sure how I missed it all this time. I agree with you and often share your frustration, but a large part of the problem - in my opinion - is with the industry itself and the under representation of corporate side PR folks. Too many of the leading PR voices are consultants and agency types whose job description is mostly centered on media relations. Many of the important activities you reference are best carried out by internal communications professionals, but these people are not well represented in these types of online conversations.  The sad truth is that what too many agency folks experience as PR really is JUST media relations and the people that are working on truly integrated programs are too busy doing the work to join these conversations.  Hey Craig, good post as always – not sure how I missed it all this time. I agree with you and often share your frustration, but a large part of the problem – in my opinion – is with the industry itself and the under representation of corporate side PR folks.

Too many of the leading PR voices are consultants and agency types whose job description is mostly centered on media relations. Many of the important activities you reference are best carried out by internal communications professionals, but these people are not well represented in these types of online conversations. 

The sad truth is that what too many agency folks experience as PR really is JUST media relations and the people that are working on truly integrated programs are too busy doing the work to join these conversations. 

]]> By: Raymond http://craigpearce.info/marketing/the-shocking-truth-of-pr-part-1/comment-page-1/#comment-11174 Raymond Sat, 19 Nov 2011 11:03:00 +0000 http://craigpearce.info/?p=32#comment-11174 The case is much worse here in China based on my observation and experience. Quite a few companies hope that the PR agency they chose is able to boost their sales significantly as soon as the contract is being signed.  but as you know, according to my understading, PR do not directly generate sales and revenues. Once the PR agency did not bring the goal which the company invisaged , he may say that agency is unqualified. The case is much worse here in China based on my observation and experience. Quite a few companies hope that the PR agency they chose is able to boost their sales significantly as soon as the contract is being signed.  but as you know, according to my understading, PR do not directly generate sales and revenues. Once the PR agency did not bring the goal which the company invisaged , he may say that agency is unqualified.

]]> By: Public relations is more important than making money | Public relations and managing reputation http://craigpearce.info/marketing/the-shocking-truth-of-pr-part-1/comment-page-1/#comment-10978 Public relations is more important than making money | Public relations and managing reputation Wed, 15 Jun 2011 00:11:24 +0000 http://craigpearce.info/?p=32#comment-10978 [...] PR should, partially at least, be measured on its ability to drive sales and/or generate profits. Public relations is about building mutually beneficial relationships between an organisation and its.... Its contribution to business-related outcomes is significant. Better: stakeholder relationships, [...] [...] PR should, partially at least, be measured on its ability to drive sales and/or generate profits. Public relations is about building mutually beneficial relationships between an organisation and its…. Its contribution to business-related outcomes is significant. Better: stakeholder relationships, [...]

]]> By: Craig http://craigpearce.info/marketing/the-shocking-truth-of-pr-part-1/comment-page-1/#comment-9011 Craig Sat, 15 Jan 2011 07:40:20 +0000 http://craigpearce.info/?p=32#comment-9011 Thanks for the comments Martin and Robin. I can't really add more than I have stated, but currently PR clearly has the conceptual rigour and to support social media in its full holistic sense. Marketing doesn't as it is, after all, predicated on making money and social media is about that and so much more. Thanks for the comments Martin and Robin.

I can’t really add more than I have stated, but currently PR clearly has the conceptual rigour and to support social media in its full holistic sense. Marketing doesn’t as it is, after all, predicated on making money and social media is about that and so much more.

]]> By: Robin Luymes http://craigpearce.info/marketing/the-shocking-truth-of-pr-part-1/comment-page-1/#comment-8898 Robin Luymes Mon, 10 Jan 2011 22:01:29 +0000 http://craigpearce.info/?p=32#comment-8898 Great job Craig. I'm disappointed with the persistent misperceptions of PR and all that it entails. I also agree with you that PR should rule the social media function since marketers are great at "pushing" messages out but don't typically know how to continue a dialog (after all, it's "social" media, not just media). There are other corporate functions that know how to share the brand story (marketing) and those that know how to answer certain questions (customer service) and those that listen really well to what publics have to say (market research) but few that can do all three (while simultaneously doing four or five other tasks). Great job Craig. I’m disappointed with the persistent misperceptions of PR and all that it entails.

I also agree with you that PR should rule the social media function since marketers are great at “pushing” messages out but don’t typically know how to continue a dialog (after all, it’s “social” media, not just media).

There are other corporate functions that know how to share the brand story (marketing) and those that know how to answer certain questions (customer service) and those that listen really well to what publics have to say (market research) but few that can do all three (while simultaneously doing four or five other tasks).

]]> By: Martin Walsh http://craigpearce.info/marketing/the-shocking-truth-of-pr-part-1/comment-page-1/#comment-8879 Martin Walsh Mon, 10 Jan 2011 04:34:53 +0000 http://craigpearce.info/?p=32#comment-8879 Great post Craig! However, I have to professionally and strongly 'beg to differ' on Social Media Marketing (many of us long term practitioners call it Social Influence Marketing - SIM) being a PR-centric activity and websites falling under PR. Social Influence Marketing works really well when integrated across an organisation but rooted in the broader marketing department, not PR. Organisations like Microsoft, IBM, Nestle, Pepsi, Ford and many, many others do not isolate SIM into the PR discipline / department or agency. PR are involved in Social Influence Marketing but only in areas of pure crisis management in some more strategic aspects of online reputation management. Crisis Management and Online Reputation Management are a very small piece of Social Influence Marketing and too many people are too narrow in the views of what it is (and isn't). Further, I could never imagine and have never experienced PR being involved with Microsoft.com, IBM.com or Pepsi.com except in cases where my team and I would help PR build and managed a Social Media Newsroom! Spot on with everything else! Best regards :D Great post Craig!

However, I have to professionally and strongly ‘beg to differ’ on Social Media Marketing (many of us long term practitioners call it Social Influence Marketing – SIM) being a PR-centric activity and websites falling under PR.

Social Influence Marketing works really well when integrated across an organisation but rooted in the broader marketing department, not PR. Organisations like Microsoft, IBM, Nestle, Pepsi, Ford and many, many others do not isolate SIM into the PR discipline / department or agency. PR are involved in Social Influence Marketing but only in areas of pure crisis management in some more strategic aspects of online reputation management. Crisis Management and Online Reputation Management are a very small piece of Social Influence Marketing and too many people are too narrow in the views of what it is (and isn’t).

Further, I could never imagine and have never experienced PR being involved with Microsoft.com, IBM.com or Pepsi.com except in cases where my team and I would help PR build and managed a Social Media Newsroom!

Spot on with everything else!

Best regards :D

]]> By: torrent download http://craigpearce.info/marketing/the-shocking-truth-of-pr-part-1/comment-page-1/#comment-5985 torrent download Tue, 21 Sep 2010 19:17:15 +0000 http://craigpearce.info/?p=32#comment-5985 Correct.. Correct..

]]> By: Marketers lose their grip on social media brand ‘control’ | Public relations and managing reputation http://craigpearce.info/marketing/the-shocking-truth-of-pr-part-1/comment-page-1/#comment-5763 Marketers lose their grip on social media brand ‘control’ | Public relations and managing reputation Fri, 10 Sep 2010 08:11:28 +0000 http://craigpearce.info/?p=32#comment-5763 [...] about the fundamental strategic notion underpinning public relations of creating mutually beneficial relationships between an organisation and its stakeholders? If unfettered access is what stakeholders want, then effective PR professionals facilitate that [...] [...] about the fundamental strategic notion underpinning public relations of creating mutually beneficial relationships between an organisation and its stakeholders? If unfettered access is what stakeholders want, then effective PR professionals facilitate that [...]

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