Comments on: Market research: death, burial and ethics http://craigpearce.info/marketing/market-research-death-burial-and-ethics/ Better business and society Fri, 30 Jul 2010 06:23:25 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Can marketing boss PR around? | Bluegrass Consulting: Grassroots Public Affairs http://craigpearce.info/marketing/market-research-death-burial-and-ethics/comment-page-1/#comment-2906 Can marketing boss PR around? | Bluegrass Consulting: Grassroots Public Affairs Wed, 28 Apr 2010 06:22:21 +0000 http://craigpearce.info/?p=121#comment-2906 [...] Measuring ROI is a critically important issue for them, whilst public relations is still agonising over how best to evaluate its effectiveness. This is despite market research experts like Adrian Goldsmith purporting that reputation can be evaluated and measured. [...] [...] Measuring ROI is a critically important issue for them, whilst public relations is still agonising over how best to evaluate its effectiveness. This is despite market research experts like Adrian Goldsmith purporting that reputation can be evaluated and measured. [...]

]]>