Comments on: Public relations is more important for you than marketing

By: Craig

Craig — Fri, 23 Apr 2010 11:36:02 +0000

Sadly, Guy, my French speaking skills are woeful. My Burgundy and Bordeaux drinking skills, however, are exemplary. I’d love to hear your thoughts on this (in English) if you have the time!

By: Guy Versailles

Guy Versailles — Fri, 23 Apr 2010 11:26:55 +0000

Do you read French? I have written on the relations between marketing and PR and we obviously share common thoughts on this.

By: Craig

Craig — Wed, 27 Jan 2010 22:57:02 +0000

Prudence, Philip, prudence. It’s only a job title after all!

By: Philip Dennett

Philip Dennett — Wed, 27 Jan 2010 20:08:22 +0000

Craig
As a Marketing Director I agree wholeheartedly with you. In most of my roles I have been responsible for Corporate Communications as well which is probably unusual. In B2B markets, like I’m involved in now success for me as come by developing an integrated communication strategy and then executing it flawlessly (LOL). Marketing/advertising is just a subset of this process.
Maybe I should ask the Board to Change my title to Communication Director? Only problem is they may want to cut my salary as a result!

By: Craig

Craig — Fri, 19 Jun 2009 07:01:04 +0000

The main contributor to brand equity are the relationships an organisation and all that represents it has with organisational stakeholders. The function best qualified to build and maintain relationships is public relations/communications.

This is because they are far more cognisant of and sensitive to the entire set of holistic relationships an organisation has, whether it is with customers, employees (who are the most important brand advocates), regulators and more.

Marketers don’t play the whole game. This is about way more than profits. Marketers can play with the logo. They’re pretty good at that, I’m told…

By: Dr Reb

Dr Reb — Fri, 19 Jun 2009 06:01:07 +0000

I’m lucky enough to work in an organisation that has no marketing position, just a communication position (with direct CEO/ Board report), which means elements like “branding” – traditionally wedged in marketing – come under my portfolio – amongst many other things. So what’s your position on where branding fits? Should PR/ Communication be subsuming this role/ function? Would be interested in your thoughts.

By: Jo

Jo — Fri, 19 Jun 2009 02:28:37 +0000

Read this article on Mumbrella – http://mumbrella.com.au/unlike-australia-in-the-uk-the-journos-actually-play-nice-6493. Since moving to Australia, I often find myself reporting to someone in Marketing – sometimes its fine but often its difficult. They have different priorities, don’t always understand PR and can be our only gateway to the executive team. This organisational hierarchy seems far more common in Australia.
Where my company is really able to make a difference, is when senior management are all engaged and accessible, and PR is viewed at least on equal footing with Marketing, if not as more important.