Comments for Public relations and managing reputation http://craigpearce.info Better business and society Thu, 11 Mar 2010 00:51:04 +0000 http://wordpress.org/?v=2.9.1 hourly 1 Comment on Social media & public relations: tactical tips for crisis communication – Part 1# by Ex-journalists should not be the boss of PR | Public relations and managing reputation http://craigpearce.info/media-relations/social-media-tactical-tips-for-crisis-communication-%e2%80%93-part-1/comment-page-1/#comment-1929 Ex-journalists should not be the boss of PR | Public relations and managing reputation Thu, 11 Mar 2010 00:51:04 +0000 http://craigpearce.info/?p=275#comment-1929 [...] Social media [...] [...] Social media [...]

]]> Comment on THE SHOCKING TRUTH OF PR (Part 2) by Ex-journalists should not be the boss of PR | Public relations and managing reputation http://craigpearce.info/marketing/the-shocking-truth-of-pr-part-2/comment-page-1/#comment-1928 Ex-journalists should not be the boss of PR | Public relations and managing reputation Thu, 11 Mar 2010 00:50:49 +0000 http://craigpearce.info/?p=35#comment-1928 [...] leads me to the fact that, OH YES, journalists have no training in putting together these holistic communication strategies, the absolute screaming Jane bedrock of what we [...] [...] leads me to the fact that, OH YES, journalists have no training in putting together these holistic communication strategies, the absolute screaming Jane bedrock of what we [...]

]]> Comment on Public relations: changing the world by Why ex-journos (maybe) can make good PR bosses | Public relations and managing reputation http://craigpearce.info/public-relations/public-relations-changing-the-world/comment-page-1/#comment-1927 Why ex-journos (maybe) can make good PR bosses | Public relations and managing reputation Thu, 11 Mar 2010 00:36:54 +0000 http://craigpearce.info/?p=106#comment-1927 [...] to be educated on what constitutes public relations, including its strategic dimensions and its underlying academic rigour. And, secondly, they need experience in a hands-on capacity so they understand the tactical breadth [...] [...] to be educated on what constitutes public relations, including its strategic dimensions and its underlying academic rigour. And, secondly, they need experience in a hands-on capacity so they understand the tactical breadth [...]

]]> Comment on Public relations and social media: an opportunity for…revolution? by Public relations and social media: the revolution is being broadcast | Bluegrass Consulting: Grassroots Public Affairs http://craigpearce.info/public-relations/public-relations-and-social-media-an-opportunity-for-revolution/comment-page-1/#comment-1926 Public relations and social media: the revolution is being broadcast | Bluegrass Consulting: Grassroots Public Affairs Thu, 11 Mar 2010 00:04:13 +0000 http://craigpearce.info/?p=361#comment-1926 [...] full discussion of this article has appeared in a number of posts on Public relations and managing reputation and the PR [...] [...] full discussion of this article has appeared in a number of posts on Public relations and managing reputation and the PR [...]

]]> Comment on What it takes to work in public relations: a recruiter’s perspective by JayneP http://craigpearce.info/public-relations/what-it-takes-to-work-in-public-relations/comment-page-1/#comment-1919 JayneP Wed, 10 Mar 2010 03:27:01 +0000 http://craigpearce.info/?p=378#comment-1919 Interesting information, but what I would like to put forward is where do new, young practitioners come into play. These are the people who have been trained/grown up with social media and are not being given many chances. It would be nice to be supported by our industry and for employers to think about Generation Y, without stereotyping us. Having these skills, work experience and a great academic record does not seem to get you anywhere. Interesting information, but what I would like to put forward is where do new, young practitioners come into play. These are the people who have been trained/grown up with social media and are not being given many chances.

It would be nice to be supported by our industry and for employers to think about Generation Y, without stereotyping us. Having these skills, work experience and a great academic record does not seem to get you anywhere.

]]> Comment on What it takes to work in public relations: a recruiter’s perspective by Craig http://craigpearce.info/public-relations/what-it-takes-to-work-in-public-relations/comment-page-1/#comment-1909 Craig Mon, 08 Mar 2010 22:42:41 +0000 http://craigpearce.info/?p=378#comment-1909 Well, Catherine, the recruiters are very experienced, which is perhaps more relevant than their age. And definitely more relevant is my perception of them as being very pragmatic. So their perceptions are driven by the market they service, which is essentially public relations employers (rather than employees). This is also relevant to the Australian market, rather than non-Aussie, which will ahve some bearing on their thoughts as well. I know where you are coming from, and it's a very fair point to raise, too. Interestingly, the next post in this series, from an agency head, pretty much disagrees with Richard and Di's take on this. But this introduces another factor: R & D mainly service (I think) in-house roles, rather than agency. Now this DOES raise another differentiating factor. And so it goes on... Well, Catherine, the recruiters are very experienced, which is perhaps more relevant than their age. And definitely more relevant is my perception of them as being very pragmatic. So their perceptions are driven by the market they service, which is essentially public relations employers (rather than employees).

This is also relevant to the Australian market, rather than non-Aussie, which will ahve some bearing on their thoughts as well.

I know where you are coming from, and it’s a very fair point to raise, too. Interestingly, the next post in this series, from an agency head, pretty much disagrees with Richard and Di’s take on this. But this introduces another factor: R & D mainly service (I think) in-house roles, rather than agency. Now this DOES raise another differentiating factor.

And so it goes on…

]]> Comment on What it takes to work in public relations: a recruiter’s perspective by Catherine Sweet http://craigpearce.info/public-relations/what-it-takes-to-work-in-public-relations/comment-page-1/#comment-1907 Catherine Sweet Mon, 08 Mar 2010 17:14:19 +0000 http://craigpearce.info/?p=378#comment-1907 Craig- I'm curious to know how old the two recruiters interviewed were. The social media thing is a generational issue. I know a lot of academics who teach on social media, but don't actually walk the talk. That's a shame, because it means that they aren't developing the next generation. It's also a problem that afflicts a lot of in-house corporate comms departments; the people at the top just don't get it. I do know that in the UK, a recent survey of PR & Comms jobs showed that social media skills were cited in over 70% of the job adverts, yet only 6% of the CVs coming in had mentioned any PROFESSIONAL use of social media. Clearly a mis-match between supply and demand is occurring and that always puts a premium on scarce skills. Professionally, we need to be doing more for clients to help them grasp that social media is a key development for stakeholder engagement and a real two-way symmetrical tool at that. There are plenty of black hat users out there, so getting the white hats to use it responsibly, for professional purposes, is something that is important. I've started building it into every assignment I set for both graduate and undergraduate students. So, "passing fad"? I don't think so... Craig- I’m curious to know how old the two recruiters interviewed were. The social media thing is a generational issue. I know a lot of academics who teach on social media, but don’t actually walk the talk. That’s a shame, because it means that they aren’t developing the next generation. It’s also a problem that afflicts a lot of in-house corporate comms departments; the people at the top just don’t get it.

I do know that in the UK, a recent survey of PR & Comms jobs showed that social media skills were cited in over 70% of the job adverts, yet only 6% of the CVs coming in had mentioned any PROFESSIONAL use of social media. Clearly a mis-match between supply and demand is occurring and that always puts a premium on scarce skills. Professionally, we need to be doing more for clients to help them grasp that social media is a key development for stakeholder engagement and a real two-way symmetrical tool at that. There are plenty of black hat users out there, so getting the white hats to use it responsibly, for professional purposes, is something that is important. I’ve started building it into every assignment I set for both graduate and undergraduate students. So, “passing fad”? I don’t think so…

]]> Comment on What it takes to work in public relations: a recruiter’s perspective by Craig http://craigpearce.info/public-relations/what-it-takes-to-work-in-public-relations/comment-page-1/#comment-1897 Craig Sun, 07 Mar 2010 05:12:42 +0000 http://craigpearce.info/?p=378#comment-1897 Thank you for your generous comments, everyone. I hope to have Richard/Di respond to some of your queries. Sophia, there was not a lot wrong with your answer. The tactics are horses for courses. However, I think the default is that we must ALWAYS consider social media as an option, not that we might consider it. Ultimately, however, employers are, or soon will be, looking for social media experience in a professional communication application context (as opposed to just doing it socially). What that means is that there are very few communication professionals who will be able to get by without social media proactical, hands-on experience. This is especially so for younger practitioners, as the oldies are actually looking to them for help and direction. A nice turn-around, isn't it? It's an opportunity for the Department of Youth - grab it!! Thank you for your generous comments, everyone. I hope to have Richard/Di respond to some of your queries.

Sophia, there was not a lot wrong with your answer. The tactics are horses for courses. However, I think the default is that we must ALWAYS consider social media as an option, not that we might consider it.

Ultimately, however, employers are, or soon will be, looking for social media experience in a professional communication application context (as opposed to just doing it socially). What that means is that there are very few communication professionals who will be able to get by without social media proactical, hands-on experience. This is especially so for younger practitioners, as the oldies are actually looking to them for help and direction. A nice turn-around, isn’t it?

It’s an opportunity for the Department of Youth – grab it!!

]]> Comment on What it takes to work in public relations: a recruiter’s perspective by Sophia http://craigpearce.info/public-relations/what-it-takes-to-work-in-public-relations/comment-page-1/#comment-1896 Sophia Sat, 06 Mar 2010 23:05:00 +0000 http://craigpearce.info/?p=378#comment-1896 Very timely post. I was surprised to be asked in a job interview this week what my familiarity was with social media. I said there were a variety of types and that depending upon the audience and the circumstances I might consider including a social media tactic in a campaign. What else should I have said, if anything? Very timely post. I was surprised to be asked in a job interview this week what my familiarity was with social media. I said there were a variety of types and that depending upon the audience and the circumstances I might consider including a social media tactic in a campaign. What else should I have said, if anything?

]]> Comment on Who is helping public relations ‘get’ strategic? by Leading public relations blog discussed: wild, fearless and intelligent | Public relations and managing reputation http://craigpearce.info/public-relations/who-is-helping-public-relations-%e2%80%98get%e2%80%99-strategic/comment-page-1/#comment-1891 Leading public relations blog discussed: wild, fearless and intelligent | Public relations and managing reputation Sat, 06 Mar 2010 06:11:24 +0000 http://craigpearce.info/?p=133#comment-1891 [...] An extremely important contribution to the public relations profession through her tireless, thoughtful examination of issues, trends and case studies. PR folk who don’t read her posts are missing out (on professional development AND fun). She is helping public relations ‘get’ strategic [...] [...] An extremely important contribution to the public relations profession through her tireless, thoughtful examination of issues, trends and case studies. PR folk who don’t read her posts are missing out (on professional development AND fun). She is helping public relations ‘get’ strategic [...]

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