Click here to download your free white paper: The Holy Trinity of public relations: thought leadership, 3rd party credibility, strategic alliances.

If you haven’t read the intro post to the white paper, don’t forget to give it a read.

And from the same page intro post page, it would be great if you could share news of the white paper through your social media networks – there are LinkedIn, Twitter and Facebook buttons on this page to make it easy for you to do so. But go Google+, Digg etc if that’s your preferred poison!

I put a new post on my blog each week and look forward to having you contribute to the discussions.

Enjoy the white paper!!

Cheers

Craig

Beyond PR – Sarah Skerik frequently posts useful content for practicing PR professionals that has a social media bent, but is not exclusively so

Blog Tyrant – Along with Problogger an extremely useful resource for those into blogging, which should include most PR pros…..

Communication Ammo – practical and academically oriented insights into the practice of PR

Conversation Agent – Fiercely intelligent commentator on marketing, social media and PR

Dennis Rutzou PR blog – one of the best agency PR blogs around, with a practical, but also reflective, bent

Engage TV – connecting you, it purports, with the best in PR and social media. Try it!

The Holmes Report – News and intelligence for PR folk

Jeffbullas’s blog – tireless and comprehensive e-marketing resource

Matthew Gain – Matthew has always impressed me as one of Australia’s leading thinkers and ‘doers’ in social media. Very much worth paying heed to his thoughts

Paul Roberts on PR – a funny, humble and intelligent guy. Always great to read his observations on our profession

PR Conversations – easily one of the leading homes for global PR discussion and forward thinking. It has various contributors and is a real PR think tank

PR Warrior – Aka Trevor Young, if you are looking for one of the central points of PR and social media expertise in Asia-Pacific, you’ve found it

PRIA Web 2.0 resources – as with any good industry association, it hosts a plethora of useful resources

ProBlogger – Top-tier blogging insights. Can anyone in PR really say they are walking the social media talk unless they blog?

Stellar* – very nifty Australian agency PR blog

Teaching PR – Great content and a terrific repository of valuable links

Thoughtleadershipstrategy – Thought leadership is frequently at the heart of any good PR strategy. Craig Badings’ tips are a boon when going down this path

21st-century PR issues – Paul Seaman discussing strategic and conceptual public relations, with a strong focus on issues management, best practice and current thinking on PR and reputation management

Waxing Unlyrical – Shonali Burke is one of the most engaging and creative online contributors to dialogue on strategic public relations

Click here to download your free e-report: Public relations 2011 – issues insights ideas (Right click to save as on your desktop.)

I put a new post on my blog each week and look forward to having you contribute to the discussions.

The report features articles by some leading global PR thinkers and practitioners. Here is a little bit about them (and me)…

Hit & run bios of report contributors:

Dr Catherine Sweet (England), has over 25 years’ practitioner experience in PR, public affairs, corporate communications, crisis and change management and top team coaching and is now Senior Lecturer and Course Leader at Southampton Solent University

Dwight Whitney (New Zealand), operates brand/marcomm agency, Trinity Communications

Jane Jordan-Meier (Australia and USA), is Principal of Jane Jordan & Associates, a boutique training, coaching and advisory firm, as well as an author

Professor Jim Macnamara (Australia), Professor of Public Communication at the University of Technology, Sydney

Judy Gombita (Canada), an accomplished, internationally well-networked and creative public relations and communication management specialist

Mandi Bateson (Australia), is Hill & Knowlton Australia’s Digital Director

Paul Roberts (USA,) is a 15-year veteran of the communications industry with experience in journalism, marketing and public relations

Paul Seaman (Switzerland), runs his own international PR consultancy, West PR

Dr Tony Jaques (Australia), is an issues, crisis and risk management specialist who consults to corporate and government clients through his company, Issue Outcomes Pty Ltd

Trevor Young (Australia), Director of Strategy + Innovation, Edelman Australia

Craig Pearce: I am an award winning strategic public relations professional (and noted PR blogger) with 16 years business communication experience. I run my own sole operator consultancy, specialising in formulating and implementing communication strategies that deliver business-relevant results. These strategies utilise corporate communication, marketing communication, issues & crisis management, CSR, media relations and digital communication approaches. Apart from this blog, you can network with me through my LinkedIn profile or on Twitter @Commaim.

The truth about public relations is that it takes short-term pain to achieve long-term gain.

It hurts a little at first but, for ROI impact, it’s the only way.

Anyone can ‘spin’, but for sustained good relations with stakeholders, mutual change, for mutual benefit, is necessary. I combine creativity and academic rigour to help clients achieve this.

My sole operator business – Craig Pearce Strategic Communication – utilises an holistic, strategic communication approach to help clients achieve best-possible engagement with, and buy-in from, their stakeholders.

The result? Business outcomes that impact positively on reputation and bottom line.

Email me, phone me on 0438 003 430 or download my credentials to learn more about how I can help your organisation.

Public relations expertise and experience

I have a passion for making a difference to sectors that make a positive difference to society. These include:

• engineering/infrastructure
• energy
• utilities
• science
• education.

Areas of my expertise in particular demand include:

• public relations and marketing communication strategy and counsel
• issues and crisis management
• writing and editing
• social media
• thought leadership
• media relations.

I am an award winning strategic PR pro with 17 years business communication experience. I’ve worked in-house and with global agencies and offer big-agency, premium expertise – but as a sole operator. So when you utilise my services, it is me you get, not a junior!

Some organisations I have worked with include:

• Australian Nuclear Science and Technology Organisation
• BlueScope Steel
• BOC
• Coffey Geotechnics
• Laing O’Rourke
• Endeavour Energy
• EnergyAustralia
• Origin Energy
• SilexSolar
• Sydney Water
• Australian Self-Medication Industry
• Cancer Council NSW
• Diabetes Vaccine Development Centre
• Invisalign
• Parkinson’s NSW
• Sydney Ultrasound for Women.

Contact me at craig@craigpearce.info or 0438 003 430 to learn more about how I can help your organisation and my value-rich pricing structure.

• The first is to promote my public relations and marcomms business, Craig Pearce Strategic Communication
• The second is to explore thoughts I have on public relations, marketing, social media and the plethora of other dimensions that constitute my profession. Through doing this, I very much hope to engage with fellow professionals and business people and learn from them
• The third is to provide a resource on the practice of public relations and related disciplines. I hope this is of use, in particular, to students of public relations and anyone who wants to learn more about the field.

The public relations I refer to has a number of guises. It certainly doesn’t refer to media relations specifically. Media relations – duh – is not a synonym for public relations. These areas are included in PR:

• Marketing communication
• Corporate communication
• Issues & crisis management
• Corporate social responsibility.

I don’t ‘do’ vanilla when it comes to commentary and insights. If I offend no one and all readers agree with my thoughts, then I will have failed. I sometimes take a deliberately provocative perspective simply because it’s a point of view that I think needs expressing, even if I am not a big fan of it.

Life is too short to subsist on the anodyne.

Pivotal public relations topics

Key posts on this blog that give you an idea of my stance on public relations include discussions on:

• the two-way symmetrical communication model of public relations, which I always aspire to apply
• public relations’ responsibility to transform organisations so that they are more aligned with their stakeholders’ needs and wants
• why public relations is such a professionally and personally rewarding business discipline to work in
• the gratifying and inspirational aesthetic that underpins the culture of public relations
• why public relations is a superior business discipline to marketing.

I hope this blog stimulates debate on public relations issues and contributes to the professional body of knowledge on public relations. And I hope this occurs as much from the guest posts and comments from readers as it does from my own comments. The fact that the blog has been in existence, with regular – weekly minimum – postings, since June 2009 gives you some idea of my commitment towards it.

Free public relations reports

There are three comprehensive free reports available on this blog.

The first is a report on a social media and public relations summit, held in 2010, which gathered some of Australia’s and the Asia-Pacific’s leading professionals from these fields. The report discusses and analyses the many presentations. It also features a section that explores the primacy of website communication (something of a forgotten child in digital communication).

The second is a report on a social media and crisis communication summit, held late in 2009. Once again, some leading minds in these fields spoke on this topic, with thought leadership being a particularly strong theme.

The third is Public relations 2011: issues insights and ideas. The report’s 15 articles discuss topics such as why PR agencies lead and in-house practitioners follow, why working in PR is a waste of space if you want to change organisations/society for the better, why more theory – not less – will benefit the industry and the fallacy of transparency being necessary for best practice PR.

Please share these reports with your peers and contacts and encourage them to be RTed about – hopefully they provide further evidence as to why this blog is worth subscribing to!

One journalist at least seems to think this blog is worth the effort, naming it in 2011 as one of Australia’s 25 best business blogs.