By Craig on Dec 23, 2009 in Advertising, Communication tactics, Corporate social responsibility, Issues & crisis management, Media relations, Public relations, Research & evaluation, Social media, Strategic communication | 1 Comment
Along with eye-rolling, can-you-believe-it dumb marketing and/or PR moments in 2009 (think loser marketers, the GFC and social media) there have, thankfully, been plenty of inspirational examples of best practice professional communication too. Most importantly, what have we learnt during the year and how will it make us better communicators?
By Craig on Oct 8, 2009 in Communication tactics, Marketing, Public relations, Research & evaluation, Social media, Strategic communication | 2 Comments
Marketers are often much better than public relations professionals at thinking, and acting, laterally about the range of weapons in the communication professional ‘arsenal’ that can be used to achieve objectives. Their activity can be more business relevant; use evaluation more effectively; use databases to greater effect and more.
By Craig on Sep 18, 2009 in Marketing, Public relations, Research & evaluation, Strategic communication | 0 Comments
Market research is a no-brainer for best practice communication, as it contributes to the production of the most informed and best possible communication strategy, enabling organisations to expend valuable resources in a manner deliver best possible ROI.
By Craig on Sep 10, 2009 in Marketing, Public relations, Research & evaluation, Strategic communication | 0 Comments
Market research is one of the most fundamental and important aspects of public relations and marketing. Without undertaking market research, it is impossible to know target audience: knowledge, perceptions, behaviour, issues of concern, influences on their behaviour and most relevant communication modes.
By Craig on Jul 1, 2009 in Public relations, Research & evaluation | 2 Comments
Evaluation is a critical and fundamental element of the public relations’ practice, as it helps in the process of enhancing the quality of relationships between an organisation and its stakeholders.
