Category: Media relations
By Craig on May 8, 2013 in Communication tactics, Media relations, Public relations, Research & evaluation, Strategic communication | View Comments
A tried, tested and proven means of generating compelling content, securing consistent quality media coverage and enhancing organisational reputation is creating a research-based index – featuring headline grabbing statistics and insights – then providing expert insight on the findings.
By Craig on Apr 10, 2013 in Blog guests & critiques, interviews, Communication tactics, Digital communication, Media relations, Public relations, Stakeholder relations, Strategic communication | View Comments
Public Relations practice in Africa has come of age, occupying the core of relationship management between public departments and the general public they cater to. Whether the PR ‘face’ is up to the task is an entirely different issue altogether. Different, pertinent and somewhat worrying, public relations at the heart of Africa’s public sector is still saddled with peculiarities, most of which are neither complimentary nor flattering.
By Craig on Mar 27, 2013 in Communication tactics, Media relations, Public relations, Strategic communication | View Comments
The benefits of thought leadership manifested as opinion pieces published in the media include that it is opinion and not news reporting (so the necessity for factual accuracy is not a focus); it gives the writer greater control over how their thoughts are represented; it provides an increasingly resource-challenged media with valuable content; and its generally exclusive offering helps foster an enhanced relationship with a strategically valuable media outlet.
By Craig on Dec 6, 2012 in Issues & crisis management, Media relations, Public relations, Research & evaluation, Stakeholder relations, Strategic communication | View Comments
Many people fail to perceive the seriousness of public relations; how it provides balance to discussions and often contributes insights into complex, multi-layered issues that, otherwise, would not have been generated. This takes place just as much in issues and crisis management, which might be the immediate domain that comes to mind, as it does it reputation building, positioning and differentiation which are, generally speaking, more proactive kinds of strategic communication.
By Craig on Jun 20, 2012 in Blog guests & critiques, interviews, Case study, Issues & crisis management, Media relations, Public relations, Strategic communication | View Comments
Public relations is an art AND a science. Art in the aspect of creativity, communication and idea genesis. Science in research and strategic planning. Whatever happened to the social scientists PR professionals are meant to be?
By Craig on Jun 14, 2012 in Case study, Communication tactics, Digital communication, Media relations, Public relations, Social media, Stakeholder relations, Strategic communication | View Comments
In this public relations and marketing case study, the essential challenge addressed involves creating an inbound marketing strategy for an infrastructure company. The strategy integrates the following dimensions: 3rd party credibility, strategic alliances, thought leadership and internet communication.
By Craig on Feb 15, 2012 in Case study, Communication tactics, Marketing, Media relations, Public relations, Strategic communication | View Comments
Gaining editorial media coverage will be a key tactic in generating awareness and support of infrastructure projects, but its primacy will be determined by market research and internal stakeholder liaison. The application of strategic alliances will also help give credibility to the project and expand its communication ‘footprint’.
By Craig on Sep 28, 2011 in Issues & crisis management, Media relations, Public relations, Strategic communication | View Comments
Whilst the media is notoriously unreliable and is often more prone to spin, bias and subscribing to a pre-ordained agenda than public relations professionals, an Orica Chief Executive quote in a recent Australian Financial Review story, if true, revealed an approach that will do nothing for Orica’s stakeholder management or reputation-building efforts. It’s a quote that belittled local communities and the ‘man in the street’ (prioritising ‘big’ or ‘important’ stakeholders in its thinking).
By Craig on Jun 22, 2011 in Blog guests & critiques, interviews, Communication tactics, Digital communication, Journalism, Marketing, Media relations, Public relations, Social media, Strategic communication | View Comments
Five critical topics that public relations and marketing communicators need to know about and be adept at leveraging are content marketing, optimising online real estate for search, the value of 3RD party brand advocates, the subtleties of media relations and evaluation and measurement. This post touches on all five, referring you to some excellent PR and marketing bloggers who have recently explored these issues.
By Craig on May 18, 2011 in Digital communication, Marketing, Media relations, Public relations, Strategic communication | View Comments
The value of employer branding is becoming clearer each day as the battle for workplace talent gets increasingly fierce. Australia, for instance, is going through a severe skill shortage crisis in key areas. Yet many organisations are lagging in their thinking and application of employer branding, including how public relations can be incorporated into this quite specific, and generally marketing-aligned, business communication activity.