Public relations and managing reputation

Public relations is the communication discipline best suited to leverage social media’s destruction of the old paradigms of command-and-control communication.

‘Taking a positive approach and intelligent action to marketing and public relations in an economic downturn, with the attitude that it is an opportunity too good to miss, will lead to a stronger bottom line and greater brand profile and credibility…’

The strategic dimensions of public relations.

In a nutshell, public relations is about creating, enhancing and/or maintaining mutually beneficial relationships between an organisation and its stakeholders. When operating at its optimum level it is less about control than facilitating dialogue and understanding.

Public relations is a superior business discipline to marketing and it makes sense for the latter discipline to report to the former within organisations.