Public relations and managing reputation

Ex-journalists are not qualified and do not have the relevant experience to be ‘parachuted’ into the head of the organisational public relations function. When this occurs, “it is a disaster waiting to happen”.

Ex-journalists should not be ‘parachuted’ into the head of the organisational public relations function. Discussions on this topic in a few LinkedIn groups. The responses were mainly defensive in character and most could not tear themselves away from a seeming obsession with media relations.

In the ever-clichéd – and oh-so-simplistic – battle between the good and evil of public relations and journalism, it is journalism that is more often the devil incarnate.