Public relations and managing reputation

When answering the question, ‘why ex-journalists should not be ‘parachuted’ into the head of the organisational public relations function’, most responses were mainly defensive and could not tear themselves away from an obsession with media relations.

Ex-journalists are not qualified and do not have the relevant experience to be ‘parachuted’ into the head of the organisational public relations function. When this occurs, “it is a disaster waiting to happen”.

Ex-journalists should not be ‘parachuted’ into the head of the organisational public relations function. Discussions on this topic in a few LinkedIn groups. The responses were mainly defensive in character and most could not tear themselves away from a seeming obsession with media relations.

In the ever-clichéd – and oh-so-simplistic – battle between the good and evil of public relations and journalism, it is journalism that is more often the devil incarnate.