Better business and society
By Craig on Nov 24, 2009 in Communication tactics, Digital communication, Issues & crisis management, Media relations, Social media, Strategic communication | 1 Comment
Public relations’ tactical, hands-on tips for using social media in a crisis.
By Craig on Nov 19, 2009 in Corporate social responsibility, Issues & crisis management, Public relations, Social media, Strategic communication | 3 Comments
An organisation should customise stakeholder communication in respect of, and in response to, stakeholders’ core values. This means aligning an organisation with societal and stakeholder expectations. This is often driven by CSR and thought leadership which, when strategically applied, will lessen the impact of a crisis and lead to a faster ‘reputational’ recovery post-crisis. All of which will be enhanced by the involvement of a best practice public relations professional.
By Craig on Nov 17, 2009 in Communication tactics, Issues & crisis management, Leadership, Media relations, Public relations, Social media, Strategic communication | 1 Comment
A crisis communication plan that does not include social media is incomplete and seriously flawed. This was the overarching key message to come from Frocomm’s 2nd Annual Crisis Communication & Social Media Summit 2009. A free report summarising the summit content is available here [link].
By Craig on Oct 30, 2009 in Communication tactics, Digital communication, Issues & crisis management, Leadership, Media relations, Public relations, Social media, Strategic communication | 8 Comments
Social media allows for issues to be identified, monitored and managed extremely quickly, as well as real-time stakeholder interaction and relationship enhancement. But it also facilitates bad news spreading like wildfire. These fiery themes were all-pervasive at the recent Frocomm crisis communication and social media summit and are discussed here.
