By Craig on Dec 6, 2012 in Issues & crisis management, Media relations, Public relations, Research & evaluation, Stakeholder relations, Strategic communication | View Comments
Many people fail to perceive the seriousness of public relations; how it provides balance to discussions and often contributes insights into complex, multi-layered issues that, otherwise, would not have been generated. This takes place just as much in issues and crisis management, which might be the immediate domain that comes to mind, as it does it reputation building, positioning and differentiation which are, generally speaking, more proactive kinds of strategic communication.
By Craig on Aug 29, 2012 in Issues & crisis management, Marketing, Public relations, Strategic communication | View Comments
One of the mantras of ‘effective’ or ‘best practice’ public relations is ‘customise’. Customise, for the target audience: the methodology through which information is communicated; the language that is used; how much the approaches of broadcast, consultation, negotiation and organisational change are applied; and, most critically, how much ‘truth’, or how much ‘depth of truth’, is actually revealed through the communication process.
By Craig on Aug 1, 2012 in Case study, Communication tactics, Corporate social responsibility, Issues & crisis management, Public relations, Stakeholder relations, Strategic communication | View Comments
There are a large number of ways in which the practice of two-way symmetrical communication can be applied to help achieve tangible, money-making business objectives. It may mean that the speed at which money is made is not as quick as initially hoped, it may mean not quite as much money is made and it will definitely involve more ‘process’ being involved to achieve the objective of making money.
By Craig on Jul 18, 2012 in Case study, Communication tactics, Issues & crisis management, Public relations, Stakeholder relations, Strategic communication | View Comments
Mining and oil & gas companies frequently face ongoing where they can benefit from the application of public relations’ guiding theory, two-way symmetrical communication. Market research; negotiation; and adapting operations and objectives to more closely meet the needs of their stakeholders help organisations achieve optimum business outcomes than those that don’t.
By Craig on Jun 20, 2012 in Blog guests & critiques, interviews, Case study, Issues & crisis management, Media relations, Public relations, Strategic communication | View Comments
Public relations is an art AND a science. Art in the aspect of creativity, communication and idea genesis. Science in research and strategic planning. Whatever happened to the social scientists PR professionals are meant to be?
By Craig on May 31, 2012 in Issues & crisis management, Public relations, Strategic communication | View Comments
The fundamental PR question that keeps us up at night (and if it doesn’t – IT SHOULD!) is: can a leopard change its spots? In other words, what steps can an organisation can take to build its reputation in anticipation of a crisis occurring. Inherently, this means taking an issues management approach to strategic communication.
By Craig on May 9, 2012 in Communication tactics, Digital communication, Issues & crisis management, Marketing, Public relations, Social media, Strategic communication | View Comments
With the preponderance of social media in the form of blogs or ‘mini-blogs’ (e.g. Facebook, Twitter, Google+, even Pinterest) there is an opportunity to revolutionise traditional media’s approach of taking a negative, divisive and conflict-fixated approach. Of course, it has been observed that conflict is what interests people, but that doesn’t always need to be the case. Not being negatively oriented would provide a marketable POD.
By Craig on Apr 26, 2012 in Communication tactics, Issues & crisis management, Public relations, Research & evaluation, Social media, Strategic communication | View Comments
The importance and influence of listening on positive organisational reputation is emphasised in a crisis, with social media being particularly useful in this regard to help: identify emerging issues and key stakeholders and influencers; enable speedy communication during the crisis; and to provide information to improve future crisis operational and communication processes (as well as broader business operations).
By Craig on Apr 19, 2012 in Communication tactics, Issues & crisis management, Public relations, Social media, Strategic communication | View Comments
Leading Australian corporate affairs and public relations professionals are, on the whole, “yet to be convinced that social media represents a paradigm shift for modern reputation and stakeholder management”*. This is despite there being a tsunami of continually building evidence to support the notion that social media is an incredibly fertile platform for engagement, influence and the achievement of business outcomes.
By Craig on Dec 12, 2011 in Blog guests & critiques, interviews, Issues & crisis management, Public relations, Strategic communication | View Comments
There is a clear choice in how the team that runs the reputational dimension a crisis is comprised: communication and reputation management can be run either as a stand-alone process or integrated into a team that addresses the crisis’s logistics/operations side making it, therefore, a more holistic approach.