Public relations and managing reputation

Along with eye-rolling, can-you-believe-it dumb marketing and/or PR moments in 2009 (think loser marketers, the GFC and social media) there have, thankfully, been plenty of inspirational examples of best practice professional communication too. Most importantly, what have we learnt during the year and how will it make us better communicators?

‘Taking a positive approach and intelligent action to marketing and public relations in an economic downturn, with the attitude that it is an opportunity too good to miss, will lead to a stronger bottom line and greater brand profile and credibility…’