About Craig’s blog

There are three purposes of this blog:

  • The first is to promote my freelance public relations and marcomms business, Craig Pearce Strategic Communication
  • The second is to explore thoughts I have on public relations, marketing, social media and the plethora of other dimensions that constitute my profession. Through doing this, I very much hope to engage with fellow professionals and business people and learn from them
  • The third is to provide a resource on the practice of public relations and related disciplines. I hope this is of use, in particular, to students of public relations and anyone who wants to learn more about the field.

The public relations I refer to has a number of guises. It certainly doesn’t refer to media relations specifically. Media relations – duh – is not a synonym for public relations. These areas are included in PR:

  • Marketing communication
  • Corporate communication
  • Issues & crisis management
  • Corporate social responsibility.

I don’t ‘do’ vanilla when it comes to commentary and insights. If I offend no one and all readers agree with my thoughts, then I will have failed. I sometimes take a deliberately provocative perspective simply because it’s a point of view that I think needs expressing, even if I am not a big fan of it.

Life is too short to subsist on the anodyne.

Key posts on this blog that give you an idea of my stance on public relations include discussions on:

I hope this blog stimulates debate on public relations issues and contributes to the professional body of knowledge on public relations. And I hope this occurs as much from the guest posts and comments from readers as it does from my own comments.

Share this post:
  • Twitter
  • Facebook
  • LinkedIn
  • MySpace
  • Technorati
  • email
  • RSS

Post to Twitter Tweet This Post

Get Adobe Flash playerPlugin by wpburn.com wordpress themes