The truth about public relations is that it takes short-term pain to achieve long-term gain.
It hurts a little at first but, for ROI impact, it’s the only way.
Anyone can ‘spin’, but for sustained good relations with stakeholders mutual change, for mutual benefit is necessary. I combine creativity and academic rigour to help clients achieve this.
The primary means of utilising my services is through Perth’s leading PR agency, PPR Perth, where I am Senior Counsel.
In rare instances I might provide support to organisations through my sole operator business – Craig Pearce Strategic Communication. In either case I apply an holistic, strategic communication approach to help clients achieve best-possible engagement with, and buy-in from, their stakeholders.
The result? Business outcomes that impact positively on reputation and bottom line.
Email me or phone me on 0438 003 430 to have a discussion about how how I can help your organisation.
Public relations expertise and experience
I have a passion for making a difference to sectors that make a positive difference to society. These include:
Areas of my expertise in particular demand include:
- public relations and marketing communication strategy and counsel
- issues and crisis management
- writing and editing
- social media
- thought leadership
- media relations.
I am an award winning strategic PR pro with 18 years business communication experience. I’ve worked in-house and with global agencies and offer big-agency, premium expertise. So when you utilise my services, it is me you get, not a junior!
Some organisations I have worked with include:
- Australian Nuclear Science and Technology Organisation
- BlueScope Steel
- Coffey Geotechnics
- Laing O’Rourke
- Endeavour Energy
- Origin Energy
- Sydney Water
- Australian Self-Medication Industry
- Cancer Council NSW
- Diabetes Vaccine Development Centre
- Murphy Australia Oil
- NANA Australia
- Parkinson’s NSW
- PTTEP AA
- Sydney Ultrasound for Women
- Western Australian Association for Mental Health
- Wrays (IP legal).
Contact me at firstname.lastname@example.org or 0438 003 430 to learn more about how I can help your organisation and the value-rich pricing structure I apply.