Craig Pearce Strategic Communication is me, Craig Pearce. Sometimes Craig N Pearce.
I am an award winning strategic public relations professional with 15 years business communication experience.
I have been described as a communication all-rounder. I like that. Working in one industry or one segment of PR sounds like a long day in hell to me. Also, working in different industry sectors and on different sorts of PR activities makes one a fuller, more educated, better professional, in my opinion.
It also leads to better results for clients, as experience in one sector enriches the approaches that can be taken in other sectors. ‘Silo-isation’ is of little long term benefit. Cross-fertilisation of ideas rules.
I specialise in formulating, then implementing, communication strategies that deliver tangible, measurable, business-relevant results. If it’s a strategy that doesn’t deliver results, apart from not being very strategic, then I am simply not interested in it.
Life is too short for failure. Having said that, if you don’t fail sometimes then you just aren’t trying hard enough. The cliché and the truth is that learning from the failures is the point.
The strategies I design utilise approaches that best suit an organisation’s (and its stakeholders’) needs – corporate communication, marketing communication, issues & crisis management, CSR, media relations and more. I’m deeply experienced in all of them.
I’ve worked both in-house and for PR consultancies, communicating with business, consumer, employee, NGO and government target audiences.
My writing skills were honed by working as a journalist for 12 years for publications across the media spectrum, from The Australian and The Age to Vogue and Rolling Stone. In fact, for fun and the brain (and soul) stimulation I still write about music now for hip street mag, The Drum Media.
Since starting Craig Pearce Strategic Communication in May 2009, I have worked on, and/or provided strategic counsel for, organisations such as:
- Australasian Association of Convenience Stores
- Australian Self-Medication Industry (industry representative organisation)
- American Express
- BlueScope Steel
- Clearswift (IT)
- Daily Bath & Body (beauty products)
- Daily Pilates
- Diabetes Vaccine Development Centre
- Fast Impressions (dating service)
- Kelly Services (recruitment)
- Inside Info (IT)
- Parkinson’s NSW.
I maintain Craig Pearce Strategic Communication whilst also working with the leading public affairs, digital grassroots, corporate communication, community relations and social media firm, Bluegrass Consulting.
You can contact me at craig@craigpearce.info or 0438 003 430.
My credentials – which provide greater detail on my background, capability and experience – can be downloaded here.
