There is no guide, or overarching process, for how one should go about producing the content that goes on corporate websites…from strategic business planning, public relations or marketing perspectives. This is an almost unbelievable ‘informational gap’ due to the power that has been placed at corporate websites’ discretion due to the mind-bending capabilities of search engine optimisation.

In the rush to become social media experts, and to grab the largest slice of its revenue, responsibility and thought leadership pie, public relations pros are at risk of missing the main digital game: that of providing meaningful, resonant and useful content for corporate websites that is search engine optimised and customised to the needs of organisational stakeholders.

As people have a proven preference for visual learning, we are increasingly suffering from information overload and humans process visuals 66,000* times faster than text, you would think getting professional communicators and senior management to adopt visuals as a communication tool would be easy and straightforward…but, there are several reasons why companies or organisations may decide against using visual communication or visual thinking.

With its ability to share ideas and communicate more effectively, visual thinking can play a major role in storytelling, aiding public relations and marketing professionals help organisations achieve their communication and business objectives.

“Can annual reports actually be used to create a positive communication outcome, rather than just report and be ignored?” was a question that generated a lot of interesting comment from PR professionals around the world, some of which I feature in this post.