Better business and society
By Craig on Jan 29, 2010 in Communication tactics, Leadership, Public relations, Strategic communication | 2 Comments
Aspects to be considered when considering the strategic power of round tables and white papers for public relations professionals include: getting potential participants to attend and extracting the best out of participants. Let’s also look laterally at a ‘different way’ of approaching round tables.
By Craig on Jan 22, 2010 in Communication tactics, Issues & crisis management, Leadership, Media relations, Public relations, Strategic communication | 9 Comments
Round tables help public relations professionals achieve positive media coverage, enhance relationships with important organisational stakeholders and strengthen organisational positioning. The white paper, produced from a round table, resources issues-driven media campaigns (of which opinion pieces are likely to play a leading role), direct mail and online communication campaigns.
By Craig on Jan 15, 2010 in Blog guests & critiques, interviews, Corporate social responsibility, Digital communication, Public relations, Social media, Strategic communication | 0 Comments
One of the most interesting, thought provoking and humorous Australian public relations blogs is justanotherpr, the product of the wild, fearless and intelligent Karalee Evans. I say one of the best Australian PR blogs, but really it’s one of my fave blogs on a global level.
By Craig on Jan 12, 2010 in Communication tactics, Media relations, Public relations, Strategic communication | 2 Comments
In the B2B environment, op-eds (opinion pieces) can be much more effectively leveraged than in the B2C environment because they can be placed multiple times across different industry sectors. Op-eds are a valuable part of public relations and media relations strategies because of the media coverage they can generate.
By Craig on Jan 7, 2010 in Communication tactics, Media relations, Public relations, Strategic communication | 2 Comments
Op-eds are a valuable part of public relations and media relations strategies. This is because of the media coverage they can stimulate and the positive positioning, through thought leadership, they produce. An additional, and extremely valuable, characteristic of op-eds is that the content generated as part the op-ed scoping process, can also be used to create more than a single media placement.
By Craig on Jan 5, 2010 in Communication tactics, Media relations, Public relations, Strategic communication | 6 Comments
Media releases, whilst not entirely dead as a means of generating media coverage as part of a public relations strategy, are these days nowhere near as effective as establishing a thought leadership platform. One key result of thought leadership is that media will often call the PR professional looking for talent and content, rather than the other way around!
