By Craig on Dec 23, 2009 in Advertising, Communication tactics, Corporate social responsibility, Issues & crisis management, Media relations, Public relations, Research & evaluation, Social media, Strategic communication | 1 Comment
Along with eye-rolling, can-you-believe-it dumb marketing and/or PR moments in 2009 (think loser marketers, the GFC and social media) there have, thankfully, been plenty of inspirational examples of best practice professional communication too. Most importantly, what have we learnt during the year and how will it make us better communicators?
By Craig on Dec 17, 2009 in Corporate social responsibility, Marketing, Media relations, Public relations, Strategic communication | 6 Comments
Blogging about public relations is motivating because of the discipline’s inherent drama, aptitude for telling interesting stories and constant shape-shifting. A major motivating factor behind the blog’s inception was (and is) to raise awareness of the strategic importance of public relations to business and how its best practice application leads to a more equitable society.
By Craig on Dec 10, 2009 in Communication tactics, Employee communication, Marketing, Public relations, Strategic communication | 3 Comments
I have continually witnessed deep levels of engagement by audiences in events that companies run. I see this form of communication being a vital part of marketing, public relations, employee engagement and reward & recognition communication strategies.
By Craig on Dec 8, 2009 in Communication tactics, Digital communication, Issues & crisis management, Public relations, Social media, Strategic communication | 1 Comment
Strategically, social media offers immense utility for public relations professionals when it comes to crisis management but, conversely, it also opens up organisations to immense risk.
By Craig on Dec 4, 2009 in Communication tactics, Digital communication, Issues & crisis management, Media relations, Public relations, Social media, Strategic communication | 2 Comments
Fires and flu: what a year. Worst of all for those suffering from the cataclysms. But a real challenge for public relations professionals working hard to inform and help the community. This post features insights shared by two of Australia’s preeminent public relations practitioners at Frocomm’s Crisis Communication & Social Media Summit 2009.
