By Craig on Aug 26, 2009 in Public relations, Strategic communication | 9 Comments
A discussion of two-way symmetrical communication. It provides a model that works on both a practical and aspirational level. Organisations that apply the notion of two-way symmetrical communication will, I believe:
• enjoy more mutually beneficial , sustainable and commercially satisfying relationships with their stakeholders
• make a more significant and worthwhile contribution to society
• have more committed employees who are stronger organisational advocates.
By Craig on Aug 21, 2009 in Communication tactics, Digital communication, Marketing, Social media, Strategic communication | 0 Comments
Looking at social media as both an awareness and fund raising tool among not-for-profits (NFPs). Key reasons for this are social media’s: Interactivity, mass communication/reach, ‘instantaneousnous’, anonymity and its transactional dimension.
By Craig on Aug 14, 2009 in Marketing, Social media, Strategic communication | 1 Comment
Marketing has not always had the best interests of society at heart. Social media is helping to change this. Marketers face a great many moral challenges in formulating and promoting products and services. They frequently fail in meeting these moral challenges.
By Craig on Aug 7, 2009 in Communication tactics, Media relations, Public relations, Strategic communication | 10 Comments
Public relations is not a synonym for media relations, the latter being one tool that public relations professionals can utilise as part of an holistic communication strategy.
