Forming strategic alliances is an excellent way to enhance and/or protect an organisation’s reputation. It extends the reach of an organisation’s communication ‘footprint’, provides strong ROI and generates 3rd party credibility.

Leading forms of social media like Facebook and Twitter are heading towards being one of contemporary society’s great lost opportunities as vacuous self-indulgent musings dominate information posted.

Public relations is able to transform organisations so that they are more aligned with their stakeholders’ needs and wants.

If you are in the marketing/public relations industry and not on LinkedIn, then you are not taking your career seriously.

Public relations is the communication discipline best suited to leverage social media’s destruction of the old paradigms of command-and-control communication.

The time challenge of engaging/immersing yourself in social media whilst still living a ‘real-time’ life…especially for public relations and marketing professionals.

Evaluation is a critical and fundamental element of the public relations’ practice, as it helps in the process of enhancing the quality of relationships between an organisation and its stakeholders.