Better business and society
By Craig on Jun 26, 2009 in Advertising, Marketing, Media relations, Public relations, Strategic communication | 0 Comments
‘Taking a positive approach and intelligent action to marketing and public relations in an economic downturn, with the attitude that it is an opportunity too good to miss, will lead to a stronger bottom line and greater brand profile and credibility…’
By Craig on Jun 25, 2009 in Marketing, Public relations, Research & evaluation, Strategic communication | 1 Comment
The strategic dimensions of public relations.
By Craig on Jun 25, 2009 in Marketing, Public relations, Research & evaluation, Strategic communication | 3 Comments
The strategic dimensions of public relations.
By Craig on Jun 22, 2009 in Public relations, Strategic communication | 0 Comments
Public relations helps generate trust from an organisation’s stakeholders towards an organisation itself. And there is no more important characteristic of an organisation to help deliver this trust than transparency.
By Craig on Jun 18, 2009 in Journalism, Media relations, Public relations, Strategic communication | 6 Comments
In the ever-clichéd – and oh-so-simplistic – battle between the good and evil of public relations and journalism, it is journalism that is more often the devil incarnate.
By Craig on Jun 17, 2009 in Marketing, Public relations, Strategic communication | 5 Comments
Public relations is a superior business discipline to marketing and it makes sense for the latter discipline to report to the former within organisations.
